Follow the below steps to create a contest:
Click on the "Contest" option present in the top menu and then click on "View & Create Contest".
Click on the " + Create Contest" option (Red color) present on the top right corner
You will see these three below options , you can choose any of them:
Create Test
Create Test Using Template
Explore Question Paper
To create a test from scratch, select option (a) "Create Test".
Select Test Purpose from the below 4 options:
Hiring
Branding
Internal Engagement
Campus Hiring
Now based on the chosen test purpose you can proceed with test creation.